Star Wars: Galaxy’s Edge

Perhaps the most anticipated opening in Disney's Hollywood Studios history, the opening of Star Wars: Galaxy's Edge in 2019 brought with it opportunities for unique in-park collateral. While our Communication Strategy team collaborated heavily on each piece of the collection, including the opening-day commemorative map, I was tasked with leading the design of the dual-purpose "Traveler's Guide." The pocket guide highlighted both "on-planet" and "off-planet" Star Wars offerings and was printed on a natural fiber stock to bring an authentic feel.