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Disney’s Animal Kingdom Tasting Sampler

Originally assigned as a simple refresh to an existing, more generic piece, I took the opportunity in 2019 to completely overhaul the design for the Disney’s Animal Kingdom Tasting Sampler. This included developing a logo and brand, which I then applied to a pocket-sized offering guide and in-park signage. The rebrand was so well received, that I was asked to create an original style guide so that tactics such as internal communication, weekly Times Guides, and even digital value cards (Disney Gift Cards) could be updated to match.

This project is ©Disney.